⚡️Market Strategy Flash
July 10, 2026
In the immortal words of John (Bluto) Blutarsky from the 1978 film,Animal House: “What? Over? Did you say ‘over?’ Nothing is over until we decide it is!”
As we expected, the S&P 500 Index has put on an impressive performance, logging a powerful 20%+ rally over the past year. In tense operating environments like this, it’s understandable for investors to look at a steep price chart and instinctively assume that the stock market’s overextended, exhausted and ripe for a major reversal.
As I argued last week, however, price action is only part of the story. To gauge the durability and sustainability of this bull market, we should also assess sentiment and positioning. On that score, the data deliver a clear message: The stock market has plenty of wall to climb. In other words, responsible stewards of capital like us will always find something to worry about, but extreme bullishness isn’t one of them.
Running With the Bulls
My proprietary Sentiment & Positioning Indicator (SPI) – which combines seven reliable market metrics – sends a surprisingly sober signal. Commercial attitudes towards US large market capitalization equities are neutral at just 0.3 standard deviations (SD) above their long-term average (see the charts below).
The stock market has plenty of wall to climb
Sources: AAII, Bloomberg, FRED, WCG, 7/7/26. Notes: NBER = National Bureau of Economic Research. SD = Standard deviation. The blue arrow in the top chart indicates an uptrend in technical analysis. The dotted copper lines in the charts connect bearish extremes to stock market troughs. Indices are unmanaged and cannot be invested in directly. Past performance does not guarantee future results.
Persistent Pessimism
A closer look at the individual components of the SPI reveals why the aggregate reading remains so well-behaved.
- AAII Bull-Bear Spread: Despite the surge in share prices since April 2025, this classic survey of retail sentiment remains shockingly inverted (-10.9%), meaning more investors identify themselves asbears (42.3%) than bulls (31.4%).
- Contrarian Logic: While it may seem counter-intuitive, a chronic bearish bias amidst a historic equity rally is quite positive from a contrarian perspective. Why? Historically, extreme optimism tends to accompany late-cycle market dynamics because investors are fully committed. By contrast, persistent pessimism suggests incremental buyers are still available.
- Dry Powder: Market participants are hesitant, suspicious and outright fearful, which is consistent with the significant institutional and retail capital remaining on the sidelines, ready to buy the dips and support the next leg higher.
That’s literally what we mean when we say that stocks climb a “wall of worry.”
When to Worry
Looking ahead, my enthusiasm should endure until investor sentiment and positioning become too bullish once again. Specifically, I’m unlikely to wave the checkered flag on the stock market rally until the SPI breaches the 1-2 SD band.
Even when that upper threshold is eventually achieved, it’s important for practitioners to understand that the SPI works better near big bottoms than it does around major market tops. In other words, stocks can continue to grind higher after sentiment and positioning start boiling over as late buyers are forced into the market. When that happens, I’ll be sure to alert WCG advisors and their clients. In the meantime, investors should respect the rally, not fear it.
Definitions
The S&P 500 is an index that tracks the stock performance of 500 of the largest companies listed on exchanges in the United States. Indices are unmanaged and cannot be invested in directly.
The WCG Sentiment & Positioning Indicator (SPI) includes the following 7 metrics: 1) The US Economic Policy Uncertainty Index; 2) the CBOE Volatility Index (VIX); 3) the AAII Sentiment Survey Bull-Bear Spread; 4) the percentage of S&P 500 stocks above their 200-day moving averages; 5) the S&P 500’s deviation from its 200-day moving average; 6) the CBOE Total Put-to-Call (P/C) Ratio; and 7) Moody’s Seasoned Baa Corporate Bond Spread. Those metrics have been combined and expressed in common units of standard deviations away from their average.
Standard deviation (SD) is a historical measure of the variability of an asset’s returns or valuations relative to its average return or valuation. If an asset has a high standard deviation, its returns have been volatile. A low standard deviation indicates returns have been less volatile.
The National Bureau of Economic Research (NBER) defines a recession as a significant decline in economic activity that is spread across the economy and lasts more than a few months. Recessions are the periods between peaks and troughs of the business cycle.
Disclosures
The views expressed are for informational and educational purposes only and are subject to change without notice.
This material is not intended as, and should not be interpreted as, individualized investment advice or a recommendation to buy, sell, or hold any security, sector, industry, or investment strategy.
References to specific companies, securities, sectors, or industries are for illustrative purposes only and should not be construed as investment recommendations.
Investing involves risk, including the possible loss of principal. Investments in a specific industry or sector may involve greater risk and volatility than more diversified investments.
Past performance is not indicative of future results. No investment strategy can guarantee a profit or protect against loss.
Forward-looking statements, including views about future demand, pricing, supply, or industry cycles, are based on current expectations and assumptions and are subject to risks and uncertainties. Actual results may differ materially.
Data and information are believed to be reliable, but accuracy, completeness, and timeliness are not guaranteed. Source documents should be retained for factual claims, third-party research references, and company-specific data.
Portfolio holdings, allocations, and risk budgets are subject to change based on market conditions, client objectives, and investment guidelines.
The author, firm, clients, or related persons may hold positions in securities mentioned and may buy or sell those securities without notice, subject to applicable policies and regulations.
Securities offered through LPL Financial, Member FINRA/SIPC. Investment Advice offered through WCG Wealth Advisors, LLC, an SEC Registered Investment Advisor. WCG Wealth Advisors, LLC and The Wealth Consulting Group are separate entities from LPL Financial. Index performance is shown for illustrative purposes only and does not predict or depict the performance of any investment. Past performance does not guarantee future results.
All information in this report is believed to be from reliable sources; however, WCG Wealth Advisors, LLC, makes no representation as to its completeness or accuracy.
In general, stock values fluctuate, sometimes widely, in response to activities specific to the companies as well as broad market, economic and political conditions. Stock investing involves risks, including fluctuating prices and loss of principal. Value investments can perform differently from the market as a whole. They can remain undervalued by the market for long periods of time. (135-LPL) International investing involves special risks such as currency fluctuation and political instability and may not be suitable for all investors. These risks are often heightened for investments in emerging markets. (93-LPL)
The fast price swings in commodities will result in significant volatility in an investor’s holdings. Commodities include increased risks, such as political, economic, and currency instability, and may not be suitable for all investors. (122-LPL)
Rebalancing a portfolio may cause investors to incur tax liabilities and/or transaction costs and does not assure a profit or protect against a loss. (28-LPL)
There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk. (26-LPL)
Standard deviation is a historical measure of the variability of returns relative to the average annual return. If a portfolio has a high standard deviation, its returns have been volatile. A low standard deviation indicates returns have been less volatile. (131-LPL)
This is for educational / general purposes only, does not constitute investment, tax or legal advice and should not be relied on as such. This is not to be construed as an offer to buy or sell any financial instruments. Any strategies discussed are not intended to be relied upon as the sole factor in making an investment decision for any individual. As with all investments there are associated inherent risks. Please obtain and review all financial material carefully before investing. All material presented is compiled from sources believed to be reliable and current, but accuracy cannot be guaranteed. The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. All performance referenced is historical and is no guarantee of future results. All indices are unmanaged and may not be invested in directly. These comments should not be construed as recommendations but as an illustration of broader themes.
Forward-looking statements are not guarantees of future results. They involve risks, uncertainties and assumptions; there can be no assurance that actual results will not differ materially from expectations. In addition, forward-looking statements, including index targets or market scenarios, are hypothetical in nature, reflect current views and assumptions and are subject to change based on market and economic conditions and are not guarantees of future performance. This is a hypothetical example and is not representative of any specific investment. Your results may vary. (88-LPL) Scenario outcomes are illustrative and not predictive. This does not constitute a recommendation of any investment strategy or product for a particular investor. Investors should consult a financial professional before making any investment decisions.
The S&P 500 is a stock market index tracking the stock performance of 500 of the largest companies listed on stock exchanges in the United States. Indexes are unmanaged and cannot be invested in directly. (102-LPL)
Government bonds and Treasury bills are guaranteed by the US government as to the timely payment of principal and interest and, if held to maturity, offer a fixed rate of return and fixed principal value.
Publication Date: July 10, 2026
For Public Use in the US
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